Hair Global

It can be easy for salons to feel uncertain about the future of their industry. Salons have had to look at new ways to be successful in the long-term, despite external factors like the global pandemic, a volatile economy, and changing consumer habits.

There are many industry trends that salons like yours can use to grow in the next year.

Today’s Top 6 Salon Industry Trends

Salon owners need to be aware of a variety of industry trends in the next year. Here’s a list of six of them that will help you grow your salon.

1. SOCIAL MEDIA & INFLUENCER-MARKETING

Social media marketing is a growing trend. Social media channels such as Instagram, Facebook and Pinboard provide salon owners and stylists with platforms to promote their products and services. Video-based channels such Tik Tok or YouTube give a more intimate look at the salon industry.

As the popularity of influencer marketing and beauty influencers continues to rise, social media will continue to grow in importance. Social media is a cost-effective option that can increase brand awareness and customer loyalty. Social media can be used to attract new clients for salon owners and stylists at a lower cost than traditional marketing methods.

It doesn’t matter if you are a salon owner, or an independent stylist. You need accounts on at least some of these platforms in order to remain competitive in the salon business.

2. AUTOMATION

In the next few years, there will be many technology trends that will impact the salon industry. Today’s salons are using automation in their administrative and client-salon communications. This is especially important when you consider how crucial communication is to the client’s salon experience.

Salon management tool has been growing in popularity. This software allows for online booking, payment capture, and repetitive client communications, such as:

• Confirmation of appointment
• Cancellation policy
• Pre-consultation correspondence

These automation systems are efficient and consistent, but salon owners also use them to improve their work-life balance.

Automation can come in many forms. Salon management software can be too costly. Instead, templatize client communications and delegate administrative tasks to others.

3. SUSTAINABILITY

Although the beauty industry was not traditionally associated with organic or natural products in the past, recent consumer purchases that are based on sustainability have prompted a new trend within hair salons. Although salons continue to use chemicals for permanent hair dye and other straightening methods to achieve their desired results, more businesses are now offering and promoting eco-friendly products to cater to this shift.

Although this trend may be troubling for salons with established relationships with retailers or product lines, it offers an opportunity for those who are willing to make the change. Salons often see an increase in long-term revenue as a result of the increased cost of many non-toxic products.

You can stay on top of trends in hair care by researching eco-friendly brands and products to use in your salon.

4. SERVICES EXPANSION

Salons have been expanding the services they offer over the years. Many clients today are seeking salons that offer more than just hair coloring and hair cutting. They also want to be able to provide specialized services like keratin repair, hair extension and deep conditioning. This trend stems in part from customers looking for a one-stop shop when it comes to all things beauty.

Salon owners need to create a pleasant experience for their clients by offering a wide range of services. This will increase your long-term revenue and build loyalty with existing customers.

5. RETAIL FOCUS

Social media and negative press about non-salon products are causing more people to become educated in hair care. In the next year, hair salon retail will grow. Consider adding more consultations to your salon experience in order to reap the benefits of this consumer trend.

Stylists should have the opportunity to discuss client hair goals and concerns at every appointment. Clients will most likely be interested in these products if the products are tailored to their needs and wants.

6. CONTENT OVERLOAD

There has been a noticeable shift in content that salon owners and stylists are expected to produce due to social media marketing. In many ways, stylists upload images of their work and create written content for post-appointment haircare.

Salons with a large staff may want to transfer some of their responsibilities to an office manager or administrative assistant. Salons with a smaller staff can benefit from focusing on quality over quantity when creating content.